Economics : principles, applications, and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez.Material type: TextPublication details: Boston : Pearson Prentice Hall, c2014Edition: 8th edDescription: xlvii, 744 p. : col. ill. ; 29 cmISBN: 9780132949330; 0132949334Subject(s): EconomicsDDC classification: 330 LOC classification: HB171.5 | .O84 2014
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|Books||Centeral Library First floor - Management||330 O.A.E 2014 (Browse shelf (Opens below))||Available||22856|
|Books||Centeral Library First floor - Management||330 O.A.E 2014 (Browse shelf (Opens below))||Available||22857|
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Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply and market equilibrium -- Measuring a nation¿s production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate demand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The federal reserve and monetary policy -- Modern macroeconomics: from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance -- Elasticity : a measure of responsiveness -- Market efficiency and government intervention -- Consumer choice : utility theory and insights from neuroscience -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information: adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market and the distribution of income.