35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, 2010Edition: Second editionDescription: xxii, 697 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132366007
  • 013232366002
Other title:
  • Entrepreneurship and small business management
Subject(s): DDC classification:
  • 658.02/2 23
LOC classification:
  • HD62.7 .M3768 2015
Contents:
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.11 M.S.E 2015 (Browse shelf(Opens below)) Available 12149-2
Books Books Centeral Library First floor - Management 658.11 M.S.E 2015 (Browse shelf(Opens below)) Available 12149-3
Books Books Centeral Library First floor - Management 658.11 M.S.E 2015 (Browse shelf(Opens below)) Available 12149-4
Books Books Centeral Library First floor - Management 658.11 M.S.E 2015 (Browse shelf(Opens below)) Checked out 22.05.2017 12149-5
Books Books Centeral Library First floor - Management 658.11 M.S.E 2015 (Browse shelf(Opens below)) Available 12149-1

Includes bibliographical references and index.

Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.

There are no comments on this title.

to post a comment.