Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.
Material type: TextPublisher: Boston : Pearson, 2010Edition: Second editionDescription: xxii, 697 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9780132366007
- 013232366002
- Entrepreneurship and small business management
- 658.02/2 23
- HD62.7 .M3768 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf(Opens below)) | Checked out | 11.12.2022 | 12149-2 | |
Books | Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf(Opens below)) | Available | 12149-3 | ||
Books | Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf(Opens below)) | Checked out | 24.11.2022 | 12149-4 | |
Books | Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf(Opens below)) | Checked out | 22.05.2017 | 12149-5 | |
Books | Centeral Library First floor - Management | 658.11 M.S.E 2015 (Browse shelf(Opens below)) | Available | 12149-1 |
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658.11 D.R.T 2008 Technology ventures : | 658.11 D.R.T 2008 Technology ventures : | 658.11 M.S.E 2015 Entrepreneurship & small business management / | 658.11 M.S.E 2015 Entrepreneurship & small business management / | 658.11 M.S.E 2015 Entrepreneurship & small business management / | 658.11 M.S.E 2015 Entrepreneurship & small business management / | 658.11 M.S.E 2015 Entrepreneurship & small business management / |
Includes bibliographical references and index.
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.
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