Essentials of entrepreneurship and small business management / Norman M. Scarborough.
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TextPublication details: Boston : Pearson, c2014.Edition: 7th edDescription: xvi, 703 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780273787129
- 0132666790 (pbk.)
- 658.022
- HD62.7 .Z55 2014
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| 658.022 S.N.E 2014 Essentials of entrepreneurship and small business management / | 658.022 S.N.E 2014 Essentials of entrepreneurship and small business management / | 658.022 S.N.E 2014 Essentials of entrepreneurship and small business management / | 658.022 S.N.E 2014 Essentials of entrepreneurship and small business management / | 658.041 G.K.G 1997 Generation to generation : | 658.048 V.S.M 2014 Managing nonprofit organizations in a policy world / | 658.048 V.S.M 2014 Managing nonprofit organizations in a policy world / |
Includes bibliographical references.
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
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