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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0073404713 (alk. paper)
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415 .M378 2008
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Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 658.8 P.W.E 2008 (Browse shelf(Opens below)) Available 308 MGT 900048224
Compact Disk Compact Disk Centeral Library First floor - Management 658.8 P.W.E 2008 (Browse shelf(Opens below)) Available 309 MGT 900048212
Code Access Code Access Centeral Library First floor - Management 658.8 P.W.E 2008 (Browse shelf(Opens below)) Available 310 MGT 90048200
Books Books Centeral Library First floor - Management 658.8 P.W.E 2008 (Browse shelf(Opens below)) Available 10987-2
Books Books Centeral Library First floor - Management 658.8 P.W.E 2008 (Browse shelf(Opens below)) Available 10987-3
Books Books Centeral Library First floor - Management 658.8 P.W.E 2008 (Browse shelf(Opens below)) Available 10987-1
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658.8 P.W.E 2008 Essentials of marketing : 658.8 P.W.E 2008 Essentials of marketing : 658.8 P.W.E 2008 Essentials of marketing : 658.8 P.W.E 2008 Essentials of marketing : 658.8 P.W.E 2008 Essentials of marketing : 658.8 P.W.E 2008 Essentials of marketing : 658.8 P.W.M 2000 Marketing concepts and strategies /

Includes bibliographical references (p. 601-655) and index

System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher

System requirements for CD-ROM: Microsoft Windows 2000/XP, or Windows Vista, minimum 256 MB main memory, 512 MB recommended, Internet Explorer 6.0 or higher

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