Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type: TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005.Edition: 1st edDescription: xiv, 328 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN:- 0273703862
- 9780273703860
- 658.802
- HF5415.123 .P45 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First floor - Management | 658.802 P.P.F 2005 (Browse shelf(Opens below)) | Available | 12441 |
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658.802 M.T.S 2012 Strategic marketing / | 658.802 P.L.S 2008 Strategic integrated marketing communications / | 658.802 P.L.S 2008 Strategic integrated marketing communications / | 658.802 P.P.F 2005 Foundations of marketing communications : | 658.802 P.P.M 2007 Marketing communications : | 658.802 S>S.R 2006 Relationship marketing | 658.802 S>S.R 2006 Relationship marketing |
Includes bibliographical references and indexes.
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