Global communication : theories, stakeholders, and trends / Thomas L. McPhail
Material type: Text2010Edition: 3rd edDescription: xiv, 400 p. : ill. ; 25 cmISBN:- 9781444330304 (pbk. : alk. paper)
- 1444330306 (pbk. : alk. paper)
- 302.2 22
- P96.I5 M37 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First Floor - Mass communication | 302.2 M.T.G 2010 (Browse shelf(Opens below)) | Available | 14060 | ||
Books | Centeral Library First Floor - Mass communication | 302.2 M.T.G 2010 (Browse shelf(Opens below)) | Available | 14061 | ||
Books | Centeral Library First Floor - Mass communication | 302.2 M.T.G 2010 (Browse shelf(Opens below)) | Available | 19575 | ||
Books | Centeral Library First Floor - Mass communication | 302.2 M.T.G 2010 (Browse shelf(Opens below)) | Available | 20985 | ||
Books | Centeral Library First Floor - Mass communication | 302.2 M.T.G 2010 (Browse shelf(Opens below)) | Available | 20986 | ||
Books | Centeral Library First Floor - Mass communication | 302.2 M.T.G 2010 (Browse shelf(Opens below)) | Available | 20987 |
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Includes bibliographical references and index
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions
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