Global marketing / Warren J. Keegan, Mark C. Green
Material type: Text2008Edition: 5th edDescription: xxiv, 643 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9780131754348
- 0131754343
- 658.84
- HF1416 .K443 2008
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Compact Disk | Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf(Opens below)) | Available | 454 MGT | 900049955 | ||
Books | Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf(Opens below)) | Available | 10998-2 | |||
Books | Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf(Opens below)) | Available | 10998-3 | |||
Books | Centeral Library First floor - Management | 658.84 K.W.G 2008 (Browse shelf(Opens below)) | Available | 10998-1 |
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Includes bibliographical references.
Global Marketing gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. Including regional market characteristics and preferential, social and cultural environments
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