Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: TextTextPublication details: Mason, Ohio : South-Western, c2009Edition: 5th edDescription: xlii, 726 p. : chiefly col. ; 29 cmISBN: 0324568622; 9780324568622Other title: Advertising & integrated brand promotion [Cover title]Subject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O39 2009
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659.1 O.T.A 2009 (Browse shelf (Opens below)) Available 10844

Includes bibliographical references and indexes

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