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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Material type:
TextPublication details: Mason, Ohio : South-Western, c2009Edition: 5th edDescription: xlii, 726 p. : chiefly col. ; 29 cmISBN: - 0324568622
- 9780324568622
- Advertising & integrated brand promotion [Cover title]
- 659.1
- HF5821 .O39 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 12036-1 | ||
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Books
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Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 12036-2 | ||
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Books
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Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 12036-3 | ||
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Books
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Centeral Library First Floor - Mass communication | 659.1 O.T.A 2009 (Browse shelf(Opens below)) | Available | 10844 |
Includes bibliographical references and indexes
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