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Advertising and promotion : communicating brands / Chris Hackley.

By: Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.Edition: 1st edDescription: 264 p. : col. ill. ; 25 cmISBN:
  • 0761941533
  • 0761941541 (pbk.)
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF5823 .H185 2005
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 H.C.A 2005 (Browse shelf(Opens below)) Available 12604-1

Includes bibliographical references (p. [239]-246) and index.

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