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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:
  • 0256218994
Subject(s): DDC classification:
  • 659.1  21
LOC classification:
  • HF5823 .B387 1998
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Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 222 MGT 900047679
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 383 MGT 900050358
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 250 MGT 900048008
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 251 MGT 900048019
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 252 MGT 90004802
Compact Disk Compact Disk Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 253 MGT 900047996
Books Books Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 3909
Books Books Centeral Library First floor - Management 659.1 B.G.A 1998 (Browse shelf(Opens below)) Available 1480
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659.1 B.G.A 1998 Advertising and promotion : 659.1 B.G.A 1998 Advertising and promotion : 659.1 B.G.A 1998 Advertising and promotion : 659.1 B.G.A 1998 Advertising and promotion : 659.1 B.G.A 1998 Advertising and promotion : 659.1 B.G.A 1998 Advertising and promotion : 659.1 B.G.A 2007 Advertising and promotion :

Includes bibliographical references (p. 725-743) and indexes.

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