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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Material type: TextTextPublication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:
  • 0030352711
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Subject(s): DDC classification:
  • 658.82 21
LOC classification:
  • HF5415.123 .S54 2003
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.82 S.T.A 2003 (Browse shelf(Opens below)) Available 4211

Includes bibliographical references and indexes.

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