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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:
  • 9780071284400
  • 0073381098 (alk. paper)
Subject(s): DDC classification:
  • 659.121 22
LOC classification:
  • HF5823 .B387 2009
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.121 B.G.A 2009 (Browse shelf(Opens below)) Available 12776
Books Books Centeral Library First Floor - Mass communication 659.121 B.G.A 2009 (Browse shelf(Opens below)) Available 27264
Books Books Centeral Library First Floor - Mass communication 659.121 B.G.A 2009 (Browse shelf(Opens below)) Available 13073
Books Books Centeral Library First Floor - Mass communication 659.121 B.G.A 2009 (Browse shelf(Opens below)) Available 12775

Includes bibliographical references (p. 783-813) and indexes

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