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Idea generation / Neil Leonard, Gavin Ambrose.

By: Leonard, Neil.
Contributor(s): Ambrose, Gavin.
Material type: TextTextSeries: Basics graphic design: 03.Publisher: Lausanne : AVA Academia, c2013Edition: 1st ed.Description: 192 p. : ill. (chiefly col.) ; 23 cm.ISBN: 9782940411818 (pbk.); 2940411816 (pbk.).Subject(s): Graphic design (Typography) | Graphic artsDDC classification: 741.6
Contents:
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
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Item type Current location Call number Status Date due Barcode
Books Books Centeral Library
Second Floor - Arts & Design
741.6 L.N.I 2013 (Browse shelf) Available 23544
Books Books Centeral Library
Second Floor - Arts & Design
741.6 L.N.I 2013 (Browse shelf) Available 24142
Books Books Centeral Library
Second Floor - Arts & Design
741.6 L.N.I 2013 (Browse shelf) Currently in local use 02.03.2017 11:59 AM 23545

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.

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