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Idea generation / Neil Leonard, Gavin Ambrose.

By: Contributor(s): Material type: TextTextSeries: Basics graphic design ; 03.Publication details: Lausanne : AVA Academia, c2013.Edition: 1st edDescription: 192 p. : ill. (chiefly col.) ; 23 cmISBN:
  • 9782940411818 (pbk.)
  • 2940411816 (pbk.)
Subject(s): DDC classification:
  • 741.6 23
LOC classification:
  • Z246 .L55 2013
Contents:
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library Second Floor - Arts & Design 741.6 L.N.I 2013 (Browse shelf(Opens below)) Available 23544
Books Books Centeral Library Second Floor - Arts & Design 741.6 L.N.I 2013 (Browse shelf(Opens below)) Available 24142
Books Books Centeral Library Second Floor - Arts & Design 741.6 L.N.I 2013 (Browse shelf(Opens below)) Available 23545
Browsing Centeral Library shelves, Shelving location: Second Floor - Arts & Design Close shelf browser (Hides shelf browser)
741.6 D.D.G 2014 Graphic design school : 741.6 L.N.D 2014 Design research: 741.6 L.N.I 2013 Idea generation / 741.6 L.N.I 2013 Idea generation / 741.6 L.N.I 2013 Idea generation / 741.6 S.J.P 2014 The principles & processes of interactive design / 741.6 S.J.P 2014 The principles & processes of interactive design /

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.

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