Idea generation / Neil Leonard, Gavin Ambrose.
Material type: TextSeries: Basics graphic design ; 03.Publication details: Lausanne : AVA Academia, c2013.Edition: 1st edDescription: 192 p. : ill. (chiefly col.) ; 23 cmISBN:- 9782940411818 (pbk.)
- 2940411816 (pbk.)
- 741.6 23
- Z246 .L55 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library Second Floor - Arts & Design | 741.6 L.N.I 2013 (Browse shelf(Opens below)) | Available | 23544 | ||
Books | Centeral Library Second Floor - Arts & Design | 741.6 L.N.I 2013 (Browse shelf(Opens below)) | Available | 24142 | ||
Books | Centeral Library Second Floor - Arts & Design | 741.6 L.N.I 2013 (Browse shelf(Opens below)) | Available | 23545 |
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741.6 D.D.G 2014 Graphic design school : | 741.6 D.D.G 2014 Graphic design school : | 741.6 L.N.D 2014 Design research: | 741.6 L.N.I 2013 Idea generation / | 741.6 L.N.I 2013 Idea generation / | 741.6 L.N.I 2013 Idea generation / | 741.6 S.J.P 2014 The principles & processes of interactive design / |
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
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