Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
Material type: TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:- 0324321430
- 658.82 22
- HF5415.123 .S54 2007
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 658.82 S.T.A 2007 (Browse shelf(Opens below)) | Available | 4463 | ||
Books | Centeral Library First floor - Management | 658.82 S.T.A 2007 (Browse shelf(Opens below)) | Available | 4464 |
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658.82 S.T.A 1997 Advertising, promotion, and supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 W.M.P 1991 Promotional strategy : | 658.82 W.M.P 1991 Promotional strategy : | 658.827 D.L.C 2011 Creating powerful brands |
Includes bibliographical references and indexes.
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