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International marketing and export management / Gerald Albaum, Edwin Duerr.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cmISBN:
  • 9780273743880 (pbk.)
  • 0273743880 (pbk.)
Subject(s): DDC classification:
  • 658.84 22
LOC classification:
  • HF1416 .I617 2011
Contents:
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 495 MGT 9000050884
Compact Disk Compact Disk Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 544 MGT 900051623
Compact Disk Compact Disk Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 541 MGT 900051624
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 19314
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 19315
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 19316
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 20052
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 22466
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 22467
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 24287
Books Books Centeral Library First floor - Management 658.84 A.G.I 2011 (Browse shelf(Opens below)) Available 20053

Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.

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