International marketing and export management / Gerald Albaum, Edwin Duerr.
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TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cmISBN: - 9780273743880 (pbk.)
- 0273743880 (pbk.)
- 658.84 22
- HF1416 .I617 2011
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| 658.84 A.G.I 2011 International marketing and export management / | 658.84 A.G.I 2011 International marketing and export management / | 658.84 A.G.I 2011 International marketing and export management / | 658.84 A.G.I 2011 International marketing and export management / | 658.84 A.G.I 2011 International marketing and export management / | 658.84 A.G.I 2011 International marketing and export management / | 658.84 B.M.C 2000 Deep branding on the Internet : |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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