Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

By:

Lane, W. Ronald, 1940-

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 16th edDescription: xvii, 766 p. : col. ill. ; 29 cmISBN:

0131404121
9780131404120
0131273922
9780131273924

Subject(s):

Advertising

DDC classification:

659.1

LOC classification:

HF5823 .K45 2005

Contents:

The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	4036
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	4037
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	3941-1
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	4035
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	3940
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	3941
Books	Centeral Library First Floor - Mass communication	659.1 L.W.K 2005 (Browse shelf(Opens below))	Available	4034

Includes bibliographical references and index

The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising

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