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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Edition: 16th edDescription: xvii, 766 p. : col. ill. ; 29 cmISBN: - 0131404121
- 9780131404120
- 0131273922
- 9780131273924
- 659.1
- HF5823 .K45 2005
Contents:
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 4036 | ||
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 4037 | ||
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 3941-1 | ||
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 4035 | ||
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 3940 | ||
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Books
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 3941 | ||
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Books
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Centeral Library First Floor - Mass communication | 659.1 L.W.K 2005 (Browse shelf(Opens below)) | Available | 4034 |
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| 659.1 L.W.K 2005 Kleppner's advertising procedure / | 659.1 L.W.K 2005 Kleppner's advertising procedure / | 659.1 L.W.K 2005 Kleppner's advertising procedure / | 659.1 L.W.K 2005 Kleppner's advertising procedure / | 659.1 L.W.K 2005 Kleppner's advertising procedure / | 659.1 L.W.K 2008 Kleppner's advertising procedure / | 659.1 L.W.K 2008 Kleppner's advertising procedure / |
Includes bibliographical references and index
The place of advertising -- Planning the advertising -- Managing the advertising -- Media -- Creating the advertising -- Other environments of advertising
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