35986841_10216840653711318_1105697261150535680_n
Amazon cover image
Image from Amazon.com

Kleppner's Advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011.Edition: 18th edDescription: xx, 817 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780132465519
Other title:
  • Advertising procedure
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .K45 2011
Contents:
Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 L.W.K 2011 (Browse shelf(Opens below)) Available 18959
Books Books Centeral Library First Floor - Mass communication 659.1 L.W.K 2011 (Browse shelf(Opens below)) Available 18960
Books Books Centeral Library First Floor - Mass communication 659.1 L.W.K 2011 (Browse shelf(Opens below)) Available 20037
Books Books Centeral Library First Floor - Mass communication 659.1 L.W.K 2011 (Browse shelf(Opens below)) Available 20195
Books Books Centeral Library First Floor - Mass communication 659.1 L.W.K 2011 (Browse shelf(Opens below)) Available 21312
Books Books Centeral Library First Floor - Mass communication 659.1 L.W.K 2011 (Browse shelf(Opens below)) Available 18958

Includes bibliographical references (p. 789-799) and index.

Background of today's advertising -- Roles of advertising -- Brand planning and the advertising spiral -- Target marketing -- The advertising agency, media services, and other services -- The advertiser's marketing/advertising operation -- Media strategy -- Using television -- Using radio -- Using newspapers -- Using magazines -- Out-of-home advertising -- Digital and direct-response advertising -- Sales promotion -- Research in advertising -- Creating the message -- The total concept : words and visuals -- Print production -- Video and the commercial -- The radio commercial -- Trademarks and packaging -- The complete campaign -- International advertising -- Economic, social, and legal effects of advertising.

There are no comments on this title.

to post a comment.