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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Edition: 14th edDescription: xviii, 716 p. : col. ill. ; 29 cmISBN:
  • 9780139619137
  • 0139619135
Other title:
  • Advertising procedure
Subject(s): DDC classification:
  • 659.1 21 R.T.K
LOC classification:
  • HF5823 .K45 1999
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 659.1 R.T.K 1999 (Browse shelf(Opens below)) Available 2809
Books Books Centeral Library First Floor - Mass communication 659.1 R.T.K 1999 (Browse shelf(Opens below)) Available 1729
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659.1 P.D.A 2006 Advertising campaign strategy : 659.1 P.D.A 2006 Advertising campaign strategy : 659.1 R.T.K 1999 Kleppner's advertising procedure / 659.1 R.T.K 1999 Kleppner's advertising procedure / 659.101 S.S.F 2007 Foundations Advertising / 659.10151 H.R.M 1991 Media math : 659.103 S.J.A 2004 Advertising media A to Z :

Includes bibliographical references and index.

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