Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
Material type: TextPublication details: Boston : Pearson, 2015.Edition: 12th edDescription: xxviii, 644 pages : color illustrations ; 28 cmISBN:- 9780133451276
- 658.8
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Compact Disk | Centeral Library First floor - Management | 658.8 A.G.M 2015 (Browse shelf(Opens below)) | Available | 216 MGT | 900047678 | ||
Books | Centeral Library First floor - Management | 658.8 A.G.M 2015 (Browse shelf(Opens below)) | Available | 23868 |
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging consumers and communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
There are no comments on this title.