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Marketing management / Philip Kotler,

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: Arab World EdDescription: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:
  • 9781408252734
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27341
Books Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27342
Books Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27343
Books Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27344
Books Books Centeral Library First Floor - Mass communication 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 27345
Code Access Code Access Centeral Library First floor - Management 418 AC (Browse shelf(Opens below)) Available 70001652
Code Access Code Access Centeral Library First floor - Management 404 AC (Browse shelf(Opens below)) Available 70001687
Code Access Code Access Centeral Library First floor - Management 405 AC (Browse shelf(Opens below)) Available 70001675
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Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 19960
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 19961
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20734
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20735
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20971
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 20972
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 22619
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 22620
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 24255
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25310
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25311
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25312
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25313
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 25314
Books Books Centeral Library First floor - Management 658.8 K.P.M 2012 (Browse shelf(Opens below)) Available 19962
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658.8 K.P.M 2012 Marketing management / 658.8 K.P.M 2012 Marketing management / 658.8 K.P.M 2012 Marketing management / 658.8 K.P.M 2012 Marketing management / 658.8 K.P.M 2012 Marketing management / 658.8 K.P.P. 2016 Principles of marketing / 658.8 K.P.P. 2016 Principles of marketing /

Includes bibliographical references and index.

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.

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