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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.Edition: 5th edDescription: 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0132279460
  • 0132221179
  • 9780132221177
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .M29 2007
Online resources:
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available MGT 593 900051824
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 27262
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 27263
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 4955
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 10787-1
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 10787-2
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 10787-4
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 4955-1
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 4955-3
Books Books Centeral Library First floor - Management 658.83 M.N.M 2007 (Browse shelf(Opens below)) Available 10864

"SPSS student version 14.0"--CD-ROM.

Includes bibliographical references and index.

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