Local cover image
Local cover image

Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:
  • 061866064X (instructor's exam copy)
  • 0618660631 (main student text)
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .P373 2007
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.83 P.A.M 2007 (Browse shelf(Opens below)) Available 11678

Includes bibliographical references (p. 581-611) and indexes.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image