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Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : R.D. Irwin, 1985Edition: 6th edDescription: xv, 836 p. : ill. ; 25 cmISBN:
  • 0256031835
Subject(s): DDC classification:
  • 658.83
LOC classification:
  • HF5415.2 .B65 1985
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.83 B.H.M 1985 (Browse shelf(Opens below)) Available 9154
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658.83 A.D.M 2007 Marketing research / 658.83 A.D.M 2007 Marketing research / 658.83 A.D.M 2007 Marketing research / 658.83 B.H.M 1985 Marketing research : 658.83 B.I.Q 2008 Questionnaire design : 658.83 C.S.D 2008 Data mining and market intelligence for optimal marketing returns 658.83 G.V.M 2008 Management of sports development /

Includes bibliographical references and index

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