Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type: TextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill. ; 27 cmISBN:- 0470050764 (cloth)
- 9780470050767
- 658.83 22
- HF5415.2 .A14 2007
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 658.83 A.D.M 2007 (Browse shelf(Opens below)) | Available | 11012-2 | ||
Books | Centeral Library First floor - Management | 658.83 A.D.M 2007 (Browse shelf(Opens below)) | Available | 11012-3 | ||
Books | Centeral Library First floor - Management | 658.83 A.D.M 2007 (Browse shelf(Opens below)) | Available | 11012-1 |
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658.827 H.J.B 2008 Branding your business : | 658.83 A.D.M 2007 Marketing research / | 658.83 A.D.M 2007 Marketing research / | 658.83 A.D.M 2007 Marketing research / | 658.83 B.H.M 1985 Marketing research : | 658.83 B.I.Q 2008 Questionnaire design : | 658.83 C.S.D 2008 Data mining and market intelligence for optimal marketing returns |
Includes bibliographical references and index.
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