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Marketing research / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2007.Edition: 9th edDescription: xvii, 774 p. : ill. ; 27 cmISBN:
  • 0470050764 (cloth)
  • 9780470050767
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .A14 2007
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.83 A.D.M 2007 (Browse shelf(Opens below)) Available 11012-2
Books Books Centeral Library First floor - Management 658.83 A.D.M 2007 (Browse shelf(Opens below)) Available 11012-3
Books Books Centeral Library First floor - Management 658.83 A.D.M 2007 (Browse shelf(Opens below)) Available 11012-1
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658.827 H.J.B 2008 Branding your business : 658.83 A.D.M 2007 Marketing research / 658.83 A.D.M 2007 Marketing research / 658.83 A.D.M 2007 Marketing research / 658.83 B.H.M 1985 Marketing research : 658.83 B.I.Q 2008 Questionnaire design : 658.83 C.S.D 2008 Data mining and market intelligence for optimal marketing returns

Includes bibliographical references and index.

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