Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:- 9780073529899 (alk. paper)
- 0073529893 (alk. paper)
- 9780071263917 (pbk.)
- 0071263918 (pbk.)
- 658.802 22
- HF5415.13 .W249 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 658.802 W.O.M 2008 (Browse shelf(Opens below)) | Available | 10840 |
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658.802 S>S.R 2006 Relationship marketing | 658.802 S>S.R 2006 Relationship marketing | 658.802 W.M.M 2014 The marketing plan handbook / | 658.802 W.O.M 2008 Marketing strategy : | 658.802 W.R.S 2005 Strategic marketing management : | 658.802 W.R.S 2005 Strategic marketing management : | 658.802 W.R.S 2005 Strategic marketing management : |
Includes bibliographical references and indexes.
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
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