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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9780073529899 (alk. paper)
  • 0073529893 (alk. paper)
  • 9780071263917 (pbk.)
  • 0071263918 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .W249 2008
Online resources: Summary: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 W.O.M 2008 (Browse shelf(Opens below)) Available 10840
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658.802 S>S.R 2006 Relationship marketing 658.802 S>S.R 2006 Relationship marketing 658.802 W.M.M 2014 The marketing plan handbook / 658.802 W.O.M 2008 Marketing strategy : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management :

Includes bibliographical references and indexes.

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.

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