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Marketing strategy and competitive positioning /

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 9780273706977 (pbk. : alk. paper)
  • 0273706977 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.127 .H66 2008
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19488
Books Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19489
Books Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19490
Books Books Centeral Library First floor - Management 658.802 H.G.M 2012 (Browse shelf(Opens below)) Available 19491

Includes bibliographical references (p. 572-598) and index.

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