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Persuasion : theory & research / Daniel J. O'Keefe.

By: Material type: TextTextPublication details: Thousand Oaks, CA : Sage Publications, c2002.Edition: 2nd edDescription: xvi, 365 p. ; 24 cmISBN:
  • 0761922008
  • 0761925392 (pbk.)
Subject(s): DDC classification:
  • 153.852 21
LOC classification:
  • BF637.P4 O54 2002
Online resources:
Contents:
Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First Floor - Mass communication 153.852 O.D.P 2002 (Browse shelf(Opens below)) Available 5091-1
Books Books Centeral Library First Floor - Mass communication 153.852 O.D.P 2002 (Browse shelf(Opens below)) Available 5091-2
Books Books Centeral Library First Floor - Mass communication 153.852 O.D.P 2002 (Browse shelf(Opens below)) Available 5091-3
Books Books Centeral Library First Floor - Mass communication 153.852 O.D.P 2002 (Browse shelf(Opens below)) Available 5091
Browsing Centeral Library shelves, Shelving location: First Floor - Mass communication Close shelf browser (Hides shelf browser)
153.852 L.C.P 2013 Persuasion : 153.852 L.C.P 2013 Persuasion : 153.852 O.D.P 2002 Persuasion : 153.852 O.D.P 2002 Persuasion : 153.852 O.D.P 2002 Persuasion : 153.852 O.D.P 2002 Persuasion : 153.8522 P.R.D 2003 The dynamics of persuasion :

Includes bibliographical references (p. p265-338) and index.

Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.

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