Principles of marketing / Philip Kotler, Gary Armstrong, Anders Parment.
Material type: TextPublication details: Harlow, England ; New York : Prentice Hall, 2011.Edition: Swedish edDescription: xviii, 493 p. : col. ill. ; 28 cmISBN:- 9780273735960 (pbk.)
- 658.8 23
- HF5415 .K6362 2011
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 492 MGT | 90005083 | ||
Books | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 19954 | |||
Books | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 20054 | |||
Books | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 20055 | |||
Books | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 22625 | |||
Books | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 22626 | |||
Books | Centeral Library First floor - Management | 658.8 KPP 2011 (Browse shelf(Opens below)) | Available | 19955 |
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Includes bibliographical references and indexes.
Marketing : creating and capturing customer value -- Company and marketing strategy -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behaviour -- Business markets and business buyer behaviour -- Customer-driven marketing strategy : creating value for target customers -- Branding : developing strong brands -- Products and services -- Pricing strategies -- Marketing channels -- Market communication -- Creating competitive advantage -- Marketing in a global marketplace striving for sustainability.
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