Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 9th edDescription: xxxi, 785, [53] p. : col. ill. ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN:- 0130263125 (hardcover)
- 9780130263124 (hardcover)
- 0130283290
- 9780130283290
- 0130883689 (CDROM)
- 9780130883681 (CDROM)
- 0130883794 (review copy)
- 9780130883797 (review copy)
- 658.8
- HF5415 .K636 2001
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2001 (Browse shelf(Opens below)) | Available | 81 MGT | 900047472 | ||
Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2001 (Browse shelf(Opens below)) | Available | 82 MGT | 900047473 | ||
Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2001 (Browse shelf(Opens below)) | Available | 83 MGT | 900047474 | ||
Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2001 (Browse shelf(Opens below)) | Available | 84 MGT | 900047475 | ||
Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2001 (Browse shelf(Opens below)) | Available | 85 MGT | 900047476 | ||
Compact Disk | Centeral Library First floor - Management | 658.8 KPP 2001 (Browse shelf(Opens below)) | Available | 85 MGT | 900048009 | ||
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Includes bibliographical references and indexes.
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
System requirements for accompanying computer disc: Windows 95/98/NT/2000.
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