Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
Material type: TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.) ; 24 cmISBN:- 0256082049
- 658.82
- HF5415 .E65 1991
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 658.82 W.M.P 1991 (Browse shelf(Opens below)) | Available | 105 | ||
Books | Centeral Library First floor - Management | 658.82 W.M.P 1991 (Browse shelf(Opens below)) | Available | 41 |
Browsing Centeral Library shelves, Shelving location: First floor - Management Close shelf browser (Hides shelf browser)
658.82 S.T.A 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 S.T.A 2007 Advertising, promotion, and other aspects of integrated marketing communications / | 658.82 W.M.P 1991 Promotional strategy : | 658.82 W.M.P 1991 Promotional strategy : | 658.827 D.L.C 2011 Creating powerful brands | 658.827 D.T.I 2008 Integrated marketing communications / |
Includes bibliographical references and index
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