Public opinion / Carroll J. Glynn [and others]
Material type: TextPublisher: Boulder, Colo. : Westview Press, [2004]Copyright date: ℗♭2004Edition: Second editionDescription: xiv, 495 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0813341728
- 9780813341729
- 303.380973 21
- HN90.P8 P84 2004
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Books | Centeral Library First Floor - Mass communication | 303.380973 G.C.P 2004 (Browse shelf(Opens below)) | Available | 10767-1 | ||
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Includes bibliographical references and index
This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion
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