Public relations writing : principles in practice / Donald F. Treadwell, Jill B. Treadwell.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Edition: Updated edDescription: x, 521 p. : ill. ; 28 cmISBN:- 0761945997 (pbk. : alk. paper)
- 9780761945994 (pbk. : alk. paper)
- 659.2
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Centeral Library First Floor - Mass communication | 659.2 T.D.P 2004 (Browse shelf(Opens below)) | Available | 10337-1 |
Includes bibliographical references and index.
Ch. 1. Introduction -- Ch. 2. Public relations writing -- Ch. 3. Research for public relations writing -- Ch. 4. Planning -- Ch. 5. Ethics and corporate culture -- Ch. 6. Legal issues and authorities -- Ch. 7. Design issues in public relations -- Ch. 8. From preparation to practice -- Ch. 9. Newswriting for the mass media -- Ch. 10. Writing for media under your control -- Ch. 11. Writing to persuade -- Ch. 12. Writing for the global audience -- Ch. 13. Special events -- App. A. Research methods for public relations writing -- App. B. Code of Professional Standards for the Practice of Public Relations -- App. C. Some thoughts on laws and regulations -- App. D. Printing issues -- App. E. Grammar, usage and punctuation.
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