Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.Material type: TextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 2nd edDescription: 305 p. : ill. ; 24 cmISBN:
- 9780749450281 (pbk.)
- 0749450282 (pbk.)
- 658.83 22
- HF5415.3 .B683 2008
|Item type||Current library||Call number||Status||Date due||Barcode|
|Books||Centeral Library First floor - Management||658.83 B.I.Q 2008 (Browse shelf(Opens below))||Available||11683|
Includes bibliographical references (p. -293) and index.
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.