Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.
Material type: TextSeries: Market research in practice seriesPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 2nd edDescription: 305 p. : ill. ; 24 cmISBN:- 9780749450281 (pbk.)
- 0749450282 (pbk.)
- 658.83 22
- HF5415.3 .B683 2008
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Includes bibliographical references (p. [286]-293) and index.
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
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