Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublication details: New York : Prentice Hall, c2009.Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN:- 9780273716860 (pbk. : alk. paper)
- 0273716867 (pbk. : alk. paper)
- 650.072 22
- HD30.4 .S28 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First floor - Management | 650.072 S.M.R 2009 (Browse shelf(Opens below)) | Available | 23069 | ||
Books | Centeral Library First floor - Management | 650.072 S.M.R 2009 (Browse shelf(Opens below)) | Available | 23070 | ||
Books | Centeral Library First floor - Management | 650.072 S.M.R 2009 (Browse shelf(Opens below)) | Available | 23071 |
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650.072 R.R.O 2014 Optimization in operations research | 650.072 S.M.R 2009 Research methods for business students / | 650.072 S.M.R 2009 Research methods for business students / | 650.072 S.M.R 2009 Research methods for business students / | 650.072 S.U.R 2003 Research methods for business : | 650.072 S.U.R 2003 Research methods for business : | 650.072 S.U.R 2003 Research methods for business : |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
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