Research methods for business : a skill-building approach / Uma Sekaran
Material type: TextPublication details: New York : John Wiley & Sons, c2003Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cm. + 1 cd romISBN:- 0471203661 (alk. paper)
- 0471384488
- 650.072 21
- HD30.4 .S435 2003
- HD30.4 .S435 2003
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Books | Centeral Library First floor - Management | 650.072 S.U.R 2003 (Browse shelf(Opens below)) | Available | 11560-1 | ||
Books | Centeral Library First floor - Management | 650.072 S.U.R 2003 (Browse shelf(Opens below)) | Available | 11560-2 | ||
Books | Centeral Library First floor - Management | 650.072 S.U.R 2003 (Browse shelf(Opens below)) | Available | 24425 | ||
Books | Centeral Library First floor - Management | 650.072 S.U.R 2003 (Browse shelf(Opens below)) | Available | 12571-1 |
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650.072 S.U.R 2003 Research methods for business : | 650.072 S.U.R 2003 Research methods for business : | 650.072 S.U.R 2003 Research methods for business : | 650.072 S.U.R 2003 Research methods for business : | 650.076 H.J.M 2007 McGraw-Hill's GMAT : | 650.076 H.J.M 2007 McGraw-Hill's GMAT : | 650.076 H.J.M 2007 McGraw-Hill's GMAT : |
Includes bibliographical references (p. 426-431) and index
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
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