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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:
  • 9781412981491 (pbk. : alk. paper)
  • 1412981492 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5414 .K67 2011
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Item type Current library Call number Status Notes Date due Barcode
Compact Disk Compact Disk Centeral Library First Floor - Mass communication 658.8 L.N.S 2011 (Browse shelf(Opens below)) Available 178 MCOM 900051478
Books Books Centeral Library First floor - Management 658.8 L.N.S 2011 (Browse shelf(Opens below)) Available 19649
Books Books Centeral Library First floor - Management 658.8 L.N.S 2011 (Browse shelf(Opens below)) Available 22263
Books Books Centeral Library First floor - Management 658.8 L.N.S 2011 (Browse shelf(Opens below)) Available 19648
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658.8 L.C.S 1991 Services marketing / 658.8 L.C.S 1991 Services marketing / 658.8 L.N.S 2011 Social marketing : 658.8 L.N.S 2011 Social marketing : 658.8 L.N.S 2011 Social marketing : 658.8 M.E.A 1995 Applications in basic marketing : 658.8 M.W.C 1998 Cases in strategic marketing management :

Includes bibliographical references and indexes

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