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Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, c2008.Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN:
  • 9781412956475 (pbk. : alk. paper)
  • 1412956471 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5414 .K67 2008
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10770
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 14167
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 14168
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 14169
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10883-1
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10883-2
Books Books Centeral Library First floor - Management 658.8 K.P.S 2008 (Browse shelf(Opens below)) Available 10883
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658.8 K.P.S 2002 Social marketing : 658.8 K.P.S 2002 Social marketing : 658.8 K.P.S 2008 Social marketing : 658.8 K.P.S 2008 Social marketing : 658.8 K.P.S 2008 Social marketing : 658.8 K.P.S 2008 Social marketing : 658.8 K.P.S 2008 Social marketing :

Includes bibliographical references (p. 403-427) and indexes.

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