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Social marketing in the 21st century / Alan R. Andreasen.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Edition: 1st edDescription: xi, 264 p. : ill. ; 24 cmISBN:
  • 141291633X (cloth)
  • 1412916348 (pbk.)
Subject(s): DDC classification:
  • 361.00688 22
LOC classification:
  • HF5414 .A527 2006
Online resources:
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-1
Books Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-2
Books Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-3
Books Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-4
Books Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535-5
Books Books Centeral Library First floor - Management 361.00688 A.A.S 2006 (Browse shelf(Opens below)) Available 12535

Includes index.

Includes bibliographical references (p. 237-252).

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

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