Social marketing in the 21st century / Alan R. Andreasen.
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TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Edition: 1st edDescription: xi, 264 p. : ill. ; 24 cmISBN: - 141291633X (cloth)
- 1412916348 (pbk.)
- 361.00688 22
- HF5414 .A527 2006
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| 361.00688 A.A.S 2006 Social marketing in the 21st century / | 361.00688 A.A.S 2006 Social marketing in the 21st century / | 361.00688 A.A.S 2006 Social marketing in the 21st century / | 361.00688 A.A.S 2006 Social marketing in the 21st century / | 361.00688 A.A.S 2006 Social marketing in the 21st century / | 361.32 T.N.P1995 Practising social work : | 361.32 T.N.P1995 Practising social work : |
Includes bibliographical references (p. 237-252).
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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