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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Pearson Prentice Hall, c2012.Description: xxiv, 384 p. : ill. ; 24 cmISBN:
  • 9780136028048
  • 0136028047
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .M663 2012
List(s) this item appears in: ikc visit
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 M.T.S 2012 (Browse shelf(Opens below)) Available 19484
Books Books Centeral Library First floor - Management 658.802 M.T.S 2012 (Browse shelf(Opens below)) Available 19485
Books Books Centeral Library First floor - Management 658.802 M.T.S 2012 (Browse shelf(Opens below)) Available 19486
Books Books Centeral Library First floor - Management 658.802 M.T.S 2012 (Browse shelf(Opens below)) Available 19487
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658.802 L.D.A 2008 Analysis for marketing planning / 658.802 M.M.M 2002 Marketing plans : 658.802 M.M.M 2002 Marketing plans : 658.802 M.T.S 2012 Strategic marketing / 658.802 M.T.S 2012 Strategic marketing / 658.802 M.T.S 2012 Strategic marketing / 658.802 M.T.S 2012 Strategic marketing /

Includes bibliographical references and index.

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