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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan

By: Contributor(s): Material type: TextTextPublisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: Third editionDescription: xii, 867 pages : illustrations ; 28Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750659386 (pbk.)
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .W547 2005
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 19436
Books Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 19437
Books Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 19438
Books Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 10995-2
Books Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 11059
Books Books Centeral Library First floor - Management 658.802 W.R.S 2005 (Browse shelf(Opens below)) Available 10995-1
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658.802 W.M.M 2014 The marketing plan handbook / 658.802 W.O.M 2008 Marketing strategy : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management :

Includes bibliographical references (pages [813]-851) and index

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