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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan

By: Wilson, R. M. S. (Richard Malcolm Sano)Contributor(s): Gilligan, ColinMaterial type: TextTextPublisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: Third editionDescription: xii, 867 pages : illustrations ; 28Content type: text Media type: unmediated Carrier type: volumeISBN: 0750659386 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 LOC classification: HF5415.13 | .W547 2005
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Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First floor - Management
658.802 W.R.S 2005 (Browse shelf (Opens below)) Available 19436
Books Books Centeral Library
First floor - Management
658.802 W.R.S 2005 (Browse shelf (Opens below)) Available 19437
Books Books Centeral Library
First floor - Management
658.802 W.R.S 2005 (Browse shelf (Opens below)) Available 19438
Books Books Centeral Library
First floor - Management
658.802 W.R.S 2005 (Browse shelf (Opens below)) Available 10995-2
Books Books Centeral Library
First floor - Management
658.802 W.R.S 2005 (Browse shelf (Opens below)) Available 11059
Books Books Centeral Library
First floor - Management
658.802 W.R.S 2005 (Browse shelf (Opens below)) Available 10995-1
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658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.802 W.R.S 2005 Strategic marketing management : 658.804 W.R.B 2004 Business-to-business marketing : 658.804 W.R.B 2004 Business-to-business marketing :

Previous edition: 1997

Includes bibliographical references (pages [813]-851) and index

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