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Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012.Edition: 4th edDescription: xx, 211 p. : ill. ; 24 cmISBN:
  • 9780132145626
  • 9780132145633
  • 0132145626
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD38.2 .D425 2012
Contents:
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library First floor - Management 658.4012 D.C.S 2012 (Browse shelf(Opens below)) Available 23017
Books Books Centeral Library First floor - Management 658.4012 D.C.S 2012 (Browse shelf(Opens below)) Available 23018
Books Books Centeral Library First floor - Management 658.4012 D.C.S 2012 (Browse shelf(Opens below)) Available 23019
Browsing Centeral Library shelves, Shelving location: First floor - Management Close shelf browser (Hides shelf browser)
658.4012 C.T.S 2011 Scenario planning in organizations : 658.4012 D.C.S 2012 Strategy : 658.4012 D.C.S 2012 Strategy : 658.4012 D.C.S 2012 Strategy : 658.4012 D.F.S 2003 Strategic management : 658.4012 D.F.S 2003 Strategic management : 658.4012 D.F.S 2003 Strategic management :

Includes bibliographical references.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

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