The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Material type: TextPublication details: New York : HarperBusiness, 2002.Edition: 1st edDescription: xxi, 295 p. : ill. ; 22 cmISBN:- 0060081988 (acidfree paper)
- 659 21
- HF5823 .R642 2002
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Centeral Library First Floor - Mass communication | 659 R.A.F 2002 (Browse shelf(Opens below)) | Available | 2296 |
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659 K.H.M 2014 The media handbook : | 659 M.M.C 1999 Campaign strategies and message design : | 659 M.M.C 1999 Campaign strategies and message design : | 659 R.A.F 2002 The fall of advertising and the rise of PR / | 659 Z.S.E 2002 The end of advertising as we know it / | 659.1 A.J.C 2008 Cutting edge advertising : | 659.1 A.J.C 2008 Cutting edge advertising : |
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