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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Ries, AlContributor(s): Ries, LauraMaterial type: TextTextPublication details: New York : HarperBusiness, 2002Edition: 1st edDescription: xxi, 295 p. : ill. ; 22 cmISBN: 0060081988 (acidfree paper)Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659 LOC classification: HF5823 | .R642 2002Online resources: Publisher description
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Centeral Library
First Floor - Mass communication
659 R.A.F 2002 (Browse shelf (Opens below)) Available 2296

Includes index.

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