Branding your business : promoting your business, attracting customers and standing out in the market place / 658.827
James Hammond.
- 1st ed
- London ; Philadelphia : Kogan Page Limited, c2008.
- xii, 255 p. : ill. ; 24 cm.
- Sunday Times business enterprise series .
Includes bibliographical references (p. [247]-249) and index.
9780749450731 0749450738
2007047429
Branding (Marketing)--Management. Consumer behavior. Brand name products--Psychological aspects. Senses and sensation. Communication in marketing.